Online gambling

Online gaming software market worth USD 158.20 billion in 2028

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European Gaming sat down with Marta Zogala, Senior Product Manager at Relax Gaming and Johan Jönsson, Casino Client Architect, about the phenomenal success of the company’s Dream Drop jackpot innovation and how its front-end integration solution Relax ApexⓇ made this possible.

Before we start, tell us about the success of Dream Drop since its launch – what is its history and how popular has it been?

MZ: Dream Drop Jackpots has enjoyed fantastic success since its launch, largely due to the meticulous research processes of our teams. When we set out to build Dream Drop, our goal was to first address several gaps that existed in the jackpot space, and then inject our signature touch to generate excitement.

We sought to offer aspects of the mechanism that the current market could not satisfy, such as must-have features, engaging games beyond jackpot functionality, offering large prizes and generating more frequent spin-offs than any other jackpot existing. In four short months, we’ve had over 900,000 winners, including 35 major and three mega. These are numbers that would typically take years to reach with other jackpot mechanisms.

The frequent drop mechanic was designed for both the traditional group of players and the new demographic of jackpot players. In recent years, we’ve seen a dramatic move towards mobile, with players logging in more often, but for shorter sessions, which sparked a number of our core ideas. We believe the days of slowly growing and declining jackpots are over and our progressive jackpot is here to prove it.

Gaming innovation is a buzzword in the industry – but what do you think translates product innovation into operator and studio success?

JJ: I think meeting needs is the basis of most successful innovations. An ideology that we hold at Relax is based on listening to our audience before developing the next novelty. By keeping this dialogue open between us and operators, gamers and streamers, we are able to identify what is missing in the market, what provides the first piece of the puzzle to satisfy them and the core of the next big idea.

After that, I think execution is key. You may have the best idea, but in the end, without the technical know-how to market it, you have nothing at all. At Relax, we emphasize that our technical foundations help us chart our course to success by helping our partner studios and operators achieve their goals. Relax ApexⓇ is a perfect example of this, quickly delivering quality assured and fully compliant content with the added benefit of offering Relax loyalty tools and promotional campaigns, we have created an equation that brings each party closer to their goals.

Relax’s Apex has been mentioned several times as essential to completing Dream Drop, how does it work and what makes it part of Dream Drop?

JJ: Relax ApexⓇ runs on a standardized integration system that we use to intercept and communicate with a game at a generic level. This allows us to produce content like Dream Drop outside of the game while maintaining deep integration. This way, the need for additional modifications to implement the mechanism is entirely removed, making it quick and easy. Thanks to Relax ApexⓇ, we can write the Dream Drop module once and deploy it to multiple games at once.

How integral do you think regulatory overlays, such as Relax Apex, are to the future success of gaming features?

MZ: Relax ApexⓇ is vital for our future growth in regulated markets. This allows us to extrapolate and create abstractions on a level that was simply not possible before. The framework not only provides regulatory overlays, but also integrates new features into existing games, such as Dream Drop jackpots and our upcoming promotional portfolio.

This only scratches the surface of our future plans for the frame. We look forward to sharing more soon and continuing to break down barriers in the industry!

Given the current regulatory environment in Europe, how will products like Relax Apex prove to be a key differentiator?

MZ: Compliance and speed to market for new jurisdictions are currently among the biggest challenges facing companies operating in the online gaming industry. A unique automated solution that allows quick and easy adaptation to new requirements will certainly become an imperative for the future of our landscape. Having an overlay like this provides security for Relax and our partners while giving our operators the confidence to deliver content widely.

JJ: Products like Relax ApexⓇ ease the regulatory burden on game producers, giving them more time to focus on the quality of their content, while saving operators time by reducing their game quality assurance tasks by game and compliance enforcement essentials. If the current regulatory landscape is to be believed, software like this will become key differentiators sooner than we think.

Last but not least – tell us about the future of compliance for major platform providers and game studios like Relax, how do you plan to continue to stay ahead of the game?

JJ: In the gaming industry, you have to keep moving to keep up. Regulations are only going to intensify and more measures are sure to emerge that will change the way we produce content time and time again. A well-oiled machine is imperative to keep adapting, improving and innovating, which means having strong technical foundations, compliance experts at hand and talented creatives at heart.

By using the latest technologies and creative initiatives such as Relax ApexⓇ, our developers are able to prepare and meet challenges with sufficient knowledge and adapt to unforeseen scenarios.

MZ: Actually, that’s also how the idea of ​​Relax ApexⓇ was born; we looked at how we could organically create a technology-driven solution to our own problems and explored the possibility of expanding it to cover those of our operators and studio partners. The result is a framework that enables our partners and teams to continue to push the boundaries of iGaming.