Online gambling

Ada AI improves Playtech products for online gaming operators

AI expert Adam today announced its partnership with online gaming software provider playtech. The deal will make Playtech exclusive to the company SaaS Partner (Software as a Service) for chat automation solutions as both companies plan to improve player onboarding and retention.

This agreement will provide personalized support AI-powered gaming experienceincluding integration with Playtech’s proactive monitoring tools and records designed to promote responsible gambling.

Ada delivers VIP customer experiences

Ada’s conversational AI platform will power Playtech data Information management system (IMS), BetBuddyand CX platforms such as Zen office and Selling power. In doing so, Ada will enable Playtech to deliver a highly personalized contextual experience throughout the lifecycle of a player’s journey.

As online casino operators enter new markets and expand existing ones, Ada’s solution will provide Playtech customers with a VIP experience for their players. Simultaneously, this will reduce the number of agents needed to support their players.

Mike MurchisonCEO of Ada said:

“We are delighted to launch this partnership with Playtech. The integration of Ada’s industry-leading conversational AI and Playtech’s award-winning IMS enables Playtech operators to deliver the VIP customer experiences gamers have come to expect, resulting in higher containment rates, increased betting rates and better monitoring of player safety.

In a joint effort with Playtech, Ada will enable Playtech casinos to drive “operational efficiency through automation, from frictionless onboarding to scaling to proactive support.” Ada also promotes responsible gambling by integrating proactive monitoring tools and records.

Playtech is committed to providing “the ultimate gaming experience”

Playtech customers around the world are expected to go live on the Ada platform throughout 2023.

Mark JonesSaaS business partnerships at Playtech added:

“Playtech is committed to providing the tools and technology operators need to provide their players with the ultimate gaming experience, and our partnership with Ada ensures a world-class player experience from initial account setup through Providing all customers with a VIP experience is becoming increasingly important and allows our players to have the best customization technology at their fingertips at all times.

Since its founding in 1999, Playtech has provided content and platform technologies in the industry’s most popular verticals, including casinos, live casinos, sports betting, virtual sports, bingo and poker.

Playtech has also developed specially tailored gaming experiences for American audiences. The gaming technology company launched Live Casino Facilities in December last year, one out of Michigan and one in New Jersey.

Throughout this year, the company signed several partnerships, including the agreement with 888 Assets.

In July 2022, Playtech partnered with Digital Games (Resorts) to provide live casino, live entertainment and online gaming content at and